New Executive Director
A new year ushers in new leadership for Mayfair Inc. The nonprofit organization that produces Mayfair Festival of the Arts has appointed Allentown resident Arlene Daily as their new Executive Director.
Daily comes to Mayfair with two decades of experience in non-profit executive leadership, marketing and community relations. Daily most recently served as Managing Director of Civic Theatre of Allentown, with previous experience at the Brooklyn Botanic Garden, Planned Parenthood of North East PA, and The Leukemia & Lymphoma Society. As a hobby, Daily is a local jewelry artist who has exhibited at Mayfair.
“I have every confidence that Arlene’s expertise in managing nonprofit organizations will serve us well as we enter our 26th year. She has proven herself to be an effective arts administrator and that is just the leadership we need,” said Michael Hill, President of Mayfair’s Board of Directors. “The Board could not be more pleased with this appointment.”
Having just celebrated its 25th anniversary, Mayfair is taking a fresh look at the direction of the festival. It plans to increase the number and the quality of the artists exhibiting in the Artist Market. It is also improving the layout of the festival, creating an Artist Esplanade at the very busy Ott Street entrance. This will replace the commercial vendors once located there and allow more creative display opportunities for artists.
“I am honored to take the helm of an organization with such strong potential,” exclaimed Daily. “The arts help us process what is happening in our lives. They help us find new ways to see things. And an arts festival, specifically, is a wonderful community builder. It brings people together. It celebrates local artists and brings new art experiences into the area. I can’t imagine a more rewarding job than that.”
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